The Rise & Rise & Rise Of The Halal MarketplaceSource: Fleishman-HillardMajlis, “The Next Billion: The Market Opportunity of the Muslim World” (2012)

With such massive global potential and sustainable growth projected in the halal food industry, the proposed integrated halal food and solutions hub will be able to help propel the industry into a higher gear and level onto the regional and international arenas.

The Integrated Halal Food Hub concept focuses on five key points.

The Integrated Halal Hub is not simply a building that is catering to halal Food manufacturers. By leveraging on the platform – networking, economies of scale, advisory, consultation, etc., the hub brings together the many components required to not only incubate small and medium enterprise with growth potential, but also help to expand and bring their business and branding overseas.

Furthermore, the hub serves as an avenue upon which non-Halal food companies can seek assistance and advice necessary to convert to halal certification.

At the same time, it brings end-customers together with a social, shopping and commercial complex which fully support the social and ecommerce activities on the HALALRIA.COM super app.

The unique nature of the Integrated Halal Hub allows the gathering of different food manufacturers together so as to encourage the sharing of ideas, concepts and experience, as well as constant exchanges with overseas counterparts, will see the hub establish itself as a breeding ground for brainstorming and innovation.

At the same time, the concept of the integrated hub can be further looked into, with modification and expansion possibilities into other non-food Halal concepts as well as to attract non-Muslim consumers.

One of the key advantages of having shared facilities, just like its online counterpart, as well as promoting of interaction between participants is that technology and its use can be shared and exploited within and beyond members of the hub.

Some of the ongoing discussions, other than the laboratory services offered, include an information database which, for example, lists constantly updated Halal certified raw material suppliers in various countries; possibilities of injecting cost efficient automation and/or semi-automation into the manufacturing processes of SMEs; modular food processing systems that can be modified or adjusted time and cost efficiently to cater to different types of food processing/ manufacturing process.

As was mentioned throughout this report, the Integrated Halal Hub, once established, will not only provide massive branding boost to participants, but as an iconic halal project, will elevate the nation itself as an active participant of the international halal food sector. Coupled with renowned quality control and efficient logistics facilities, Halalria can serve as a vital link between halal food manufacturers and distributors in Asia to the rest of the world, and vice versa.

The understanding and demand for halal products and halal food has propelled the various businesses within the halal industry to be worth trillions of dollars. This growth trend is expected to not only continue, but boom, as non-Muslims have also grown to accept and embrace halal products and services.

The demand for Halal food products and services is but the base upon which small and medium enterprises can grow from. The virtually unlimited potential is the international market. The Integrated Halal Hub makes it that much easier and provides a sharp competitive advantage to those interested in expanding their business.

Economist Ben Simpfendorfer, currently the Founder and CEO of Silk Road Associates and formerly Chief China Economist at the Royal Bank of Scotland in Hong Kong, describes the opportunity offered by the booming halal industry as “The New Silk Road”, comparing the immense market potential and globalization with the original trade route that stretched from Xian in China to Istanbul in Turkey for more than 1,500 years. The New Silk Road is much like the old one, but just as much as the products of trade have changed, the channels have changed too and the market size and scope have expanded.

The halal economy presents a huge opportunity for brands to target at new, emerging consumers that are becoming more conscious about the products consumed. The clear areas of opportunity lie in the underutilized sectors, of which halal food is a major component of. The strategy which the proposed hub has adopted is thus based on understanding of what have worked or failed, and following the best practices to create a solid reputation, foundation and credibility upon which to tap into the market.
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