Many people all over the world are glued to their small screens, be it a television set or a computer monitor screen, watching soap operas night (and day). The Muslims are no exception. However, until recently Arabs (and Muslims all over the world) have been watching soap operas or dramas mostly produced in Asia (China, South Korea, Indonesia, etc.), Latin America and Europe (Turkey, in particular) but not in the Arabic countries.
However, Inheritance or Al Mirath in Arabic, produced by Middle East Broadcasting Center Group or MBC, an Emirati media conglomerate, is changing all that, somewhat belatedly though but it is certainly no exaggeration that it is breaking new grounds. It is billed as the first ever Arab soap opera being filmed in the UAE. The story revolves around two Saudi families embroiled in a dispute over inheritance with the first season of a whopping 250 episodes. It debuted on March 1, 2020 and will continue to run well into the next year.
It is filmed on set primarily in Abu Dhabi, the capital of the UAE and in Saudi Arabia. It is also a smart and strategic move that the cast is made up of mostly unknown actors.
The drama is gaining huge popularity in the region, and is available on MBC1 and Shahid, the leading Arabic service in the world, as well as global players like Netflix which is also eyeing to expand its market to the Middle East, a highly potentially lucrative and under-served market.
Inheritance is breaking the typical cultural stereotypes of the Arabs. For example, the settings of the drama has sought to break the mold with a home set that is not the “classic Arabic home” but lavish and filled with ostentation and exuberance. As the name and story suggest, there are a lot of intricacies mixed with plenty of glitz and glamor. The producers of the show refused to divulge on the actual budget of this already highly successful production.
It reflects the changing attitudes of the people under the crown prince of Saudi Arabia, Mohammed bin Salman bin Abdulaziz Al Saud, popularly known as MBS. It is a significant milestone in Arabic entertainment and cultural history in the making. Thus, the trend is also set to continue.
It is also an inspiration for us to break new grounds and disrupt the established industry as well as to support and serve the under-served super market. As such, TemanTV by Halalria will be introducing its own video as well as streaming services for entertainment, ecommerce and education to its community worldwide.
Watch this space…