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Why Halal?

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Halal is an Arabic word which essentially means ‘lawful’ or ‘permitted’ while Haram means ‘unlawful’ or ‘prohibited’. The basic reason for the prohibition of certain food consumption is due to their impurities or harm to the human body.

The halal principles are not confined to strictly religious, but involve health, cleanliness and safety. Similarly, the halal market is not exclusive to Muslims, and has gained increasing acceptance among non-Muslim consumers, who associate halal with ethical consumerism.

As such, values promoted by halal – social responsibility, stewardship of the earth, economic and social justice, animal welfare and ethical investment – have gathered interest beyond simply religious compliance. The popularity and demand for halal certified products among non-Muslim consumers have been on the rise as more consumers are looking for high quality, safe and ethical products.

The certification of ‘HALAL’ to a product is not just a guarantee that the product is permitted for Muslims, but also a global recognition for quality assurance and lifestyle choice.

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