Halal is an Arabic word حلال‎‎ which essentially means ‘lawful’ or ‘permitted’ while Haram means ‘unlawful’ or ‘prohibited’. The basic reason for the prohibition of certain food consumption is due to their impurities or harm to the human body.

HALAL BY MUIS

The halal principles are not confined strictly to the religious, but also involve health, cleanliness and safety. Similarly, the halal market is not exclusive to Muslims, and has gained increasing acceptance among non-Muslim consumers, who associate halal with ethical consumerism.

Delicious Halal Food
Delicious Halal Food

As such, values promoted by halal – social responsibility, stewardship of the earth, economic and social justice, animal welfare and ethical investment – have gathered interest beyond simply religious compliance. The popularity and demand for halal certified products among non-Muslim consumers have been on the rise as more consumers are looking for high quality, safe and ethical products.

Halal Market by

The Halal Market
Fleishman-Hillard Majlis, “The Next Billion: The Market Opportunity of the Muslim World” (2012)

No longer a mere religious obligation or observance for Muslims, halal has become a much sought after market that is increasingly becoming a worldwide market phenomenon for both Muslims and non-Muslims alike.

The certification of ‘HALAL’ to a product is not just a guarantee that the product is permitted for Muslims, but also a definitive global recognition for quality assurance and lifestyle choice.

Halal | Thoyyiban | Mubarakan

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